Welcome aboard. A bit about me.
I lead platform strategy, product organisations, and technology investment at global scale — most recently on Maersk's Business Platforms team reporting to the CPO, with accountability for products underpinning $40B+ annual P&L revenue across 100+ countries.
My passion is to connect the dots and harness the leverage of product to solve problems. I am at my best operating at the intersection of business, operations and technology, keeping customer needs and key constraints as anchors. Professionally, I thrive at creating vision and strategy, envisioning products and value propositions, directing execution across platforms and roadmaps, and leading high-performing, engaged teams to deliver key outcomes at global scale.
I specialise in building technology products that leverage AI to streamline, orchestrate and optimise the flow of information, data, physical goods and finance combined with omnichannel experiences and digital journeys that are intuitive and seamless to engage with for customers.
Here's an insight into how I work:
Connect the dots
The world is inherently connected and integrated. Silos are sub-optimal and inefficient. Global optima always win over local optima
Working backwards
Define the North Star — the vision and end state of what good looks like — and work backwards to set the strategy and plan
Theory of constraints
A goal without a constraint is a wish. Find the bottleneck in any system and prioritise relaxing that first
Closed loops
Circular, self-reinforcing flows with feedback and iteration trump linear, dead-end flows that lead to waste
Hybrid models
Solution options follow a spectrum pattern with the sweet spot being a hybrid that combines the best of both ends
Force multipliers
Find opportunities or capabilities that maximise leverage. Build once and re-use multiple times to amplify output at scale
Connected dots in my work
The through-line across my work — how products, platforms, and people connect to deliver measurable business outcomes.
AI-powered journeys and capabilities
Gen-AI answer engines, agentic search, and ML-driven relevance — from concept to global launch.
0-to-1 technology products & SaaS platforms
Modular, multi-tenant platforms that digitise lead-to-order workflows across 100+ countries.
Supply chain & logistics
Omnichannel journeys, fulfilment, and network performance at the intersection of operations and tech.
eCommerce at scale
Search, discovery, and subscription growth for tens of millions of customers across global marketplaces.
Enterprise leadership and collaboration
North Star vision, evidence-based roadmaps, and cross-functional teams from incubation through scale.
Latest blog articles
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